Monday, April 29, 2013

The Right to Expression... Fashion Videos, Part 2

Fashion video is a new expression form still in its early days.
It has finally departed from just runway footage,
with the creativity of a few famous fashion photographers-turned-directors
that have made some fashion designers' products come alive.

The focus is the body and/or the product.

Chanel make-up product Rouge Allure showcased by Solve Sunsbo.

Prada men's fashion 2012: 
 The Prada brand is a leader in fashion video expression.

Music is often the primary sound of these product videos,
and thus, is carefully chosen.

Prada women spring/summer 2013

If not music, the spoken voice becomes a form of poetry.



17 comments:

Anonymous said...

Chanel kept their video simple and sophisticated. I thought it was a brilliant idea to paint her in white; this allowed the color of her eyes, nails, and lips to really pop. The nine floating lips looked infantile and for me they ruined the mysteriousness of the video. For the ending I think it would have been great for the girl to gradually disappear into a bright white light.
- Kris

Anonymous said...

The video done by Chanel was the most effective out of the three videos posted, because of the video layout. Unlike the videos by Prada, there is a main focus on the dramatic effect of the product instead of the story behind it. The white background and invisible nose make her red lips, red nails, and dark eye shadow come to life and truly stand out.

-KC

Anonymous said...

A women’s strongest accessory is her face. They fall in love with the glance in her eyes and the smirk on her lips. Makeup enhances the beauty she has, it displaces her strongest features like red paint on a blank canvas. Chanel is selling the confidence a women wants to hear; to see.
-SZ

Anonymous said...

The "Prada Mens Fashion 2012" video, did everything exactly right. As a man, I wanted to play that guitar, I wanted to be in that shoot, I wanted to rock out, but most importantly; I wanted to wear those clothes. This video captured the image, the mood, and the character of a rock star in the height of rock and roll. This captured rock at it's earliest, and most manic. This is rock in its infancy, sweeping the youth of our nation up in it's hysteria. This is rock in the 60's, where idols were made of men. Prada showed the inspiration for the clothes and encompassed that in this video.

Anonymous said...

The very serious yet intellectual actor Michael Pitt is interpreting a Golden Age of Hollywood icon in this simple, classic, yet full of color series of striking portraits for Prada's Spring/Summer 2012 menswear campaign, bringing back to life the spirit of Marlon Brando or Jimmy Dean in a classic Hollywood fashion and portraits.
Michael Pitt is a perfect choice to match the collection and the brand, making Prada costumers content with the collection and making them comfortable in wearing some of the more crazy pieces of the collection.
-AT

Anonymous said...


The video is original, I like how the lighting is set to only empathize the product, which is the makeup but at the same time is sexy; this video pulls it off with the way is shoot because is simple, is fun to watch. But it sells the product.

Anonymous said...

The music brings a rocker touch to PRADA’s men’s collection. The black and white video effect does not distract people’s attention. It represents a young classy man who is living in freedom. The amazing clean stylish break the typical rocker stereotypes. The sunglasses, hats, ties, spikes and chains are a combination of elegance and rebellion. Solids and prints suits are magnificent.
NY

Anonymous said...


The video is original, I like how the lighting is set to only empathize the product, which is the makeup but at the same time is sexy; this video pulls it off with the way is shoot because is simple, is fun to watch. But it sells the product.
AD

Anonymous said...

Solve Sunsbo’s video is sexy; its subliminal message with the exposure of the lips, eyes and nails is symbolic. It shows exactly what they are trying to sell. It made me feel beautiful and poised watching it. The seductive hand gesture, the models red lips and subtle movements in the face and lips are examples in using emotion and feeling to sell in today’s advertisement world.

Anonymous said...

These three videos show a type of marketing in fashion that is evolving very quickly to give a full view of the brand’s message. The content of the films really aren’t about extravagant filling, fashion is getting over this so they can focus more on the message they want to give. The resource is still weak, once the brands are understand that is about the message they will improve and succeed even more.

AE

Anonymous said...

Solve Sunsbo’s video is sexy; its subliminal message with the exposure of the lips, eyes and nails is symbolic. It shows exactly what they are trying to sell. It made me feel beautiful and poised watching it. The seductive hand gesture, the models red lips and subtle movements in the face and lips are examples in using emotion and feeling to sell in today’s advertisement world.
IV

Anonymous said...

Prada’s fashion videos are very well executed. They promote the brands identity and showcases the different styles for different people. I think the Chanel is the video that actually is more engaging. By masking the models face and leaving her lips, eyes and eyebrows, the video sparks creativity in the viewer to fill in the rest of the image. I think it’s very successful because it doesn’t define race or ethnicity, weight or body build but focuses on what their makeup products are intended for. This is why I think the Chanel video is the video that successfully represents the brand, the product, and best engages the consumer. NS

Anonymous said...

Since the 1880’s, Chanel has managed to keep woman looking and feeling sophisticated. Now with the use of their beauty products, the Chanel video has stuck with a simple approach and has displayed their products’ pop of color, with the contrast of a white background. The focus of the eyes and the lips allow the audience to see the showcased product. This approach was clever and enticing.
-CAE

the trip said...

This video doesn't specify any women of specific race; it reaches out to a large community of women. the floating lips tell you despite all things that can go wrong in a woman's life, like being sad or heartbroken, that you can pick yourself up with a little help from chanel. the lips also encourage you to buy the product with the statement men hate woman wo reap, which tells the audience watching that men don't like women who are wak or always,but love a woman who is always confident,sexy and elegant.

Anonymous said...

I felt the most attracted to the Chanel video. Eyes, hands, and lips are my favorite parts of the human body. Yet, there is something special about the Prada Spring/Summer 2013 commercial. This video gives so much life to the variety of models and the unique, fun clothing that they wear. We viewers listen to a story and watch the women move around. This video is the product of fashion, personality, and comedy. It is high fashion and what we expect from Prada with a hint of fun that makes us smile with the models. It is feminine and a little quirky. It feels real and so we naturally relate.

MM

Anonymous said...

I didn’t exactly care for the videos because there weren’t any people of color. I like diversity and it was just too plane jane for me. The lips were sexy but to have to have the video all white was boring! I like that particular actor but he wasn’t sexy maybe next time. You can do better Chanel! ~MNC

Anonymous said...

The videos were a bit strange to me honestly. I can see where visually an emphasis on different shapes are portrayed in each video, but this style just doesn't grab me. Each video or commercial looks more like an art project than pitch. Maybe i'm just missing the point? - DH