Fashion video is a new expression form still in its early days.
It has finally departed from just runway footage,
with the creativity of a few famous fashion photographers-turned-directors
that have made some fashion designers' products come alive.
The focus is the body and/or the product.
Chanel make-up product Rouge Allure showcased by Solve Sunsbo.
Prada men's fashion 2012:
The Prada brand is a leader in fashion video expression.
Music is often the primary sound of these product videos,
and thus, is carefully chosen.
Prada women spring/summer 2013
If not music, the spoken voice becomes a form of poetry.